SANDY HARTFORD
425 N. 5th Street 
Springfield, IL 62704 
(217)523-4567 e-mail:sandy@siu.edu

JOB TARGET            ACCOUNT EXECUTIVE

CAPABILITIES         € Service customers and deliver sales presentations.                                                                                              
                     € Perform advertising research for media selection.
                     € Develop and implement marketing research programs.
                     € Utilize word processing and desktop publishing
                       programs.
                     € Develop and write advertising copy and promotional
                       material.
                     € Utilize strong verbal and writing skills.

ACCOMPLISHMENTS      € Wrote advertising copy for major retail ads.                                     
                     € Prepared and presented marketing research at
                       regional travel conferences.
                     € Selecting best vehicles for retail copy and
                       promotion.
                     € Budgeted out retail advertising expenditures from
                       copywriting to final printing and placement
                       stages. Reduced operational costs by 20% in first
                       year of program.
                     € Developed a comprehensive marketing and advertising
                       campaign for Dodge Neon for campaign's course.

WORK HISTORY

1990-present         Sales Associate
                     Borgsmiller Travel, Carbondale, IL 
1988-1990            Customer Service Representative
                     Ruthies' Formal Wear, Carbondale, IL

EDUCATION

1988                 B.S. Journalism (primary emphasis in advertising)
                     Southern Illinois University at Carbondale
                     Carbondale, IL